FEATURED WORK

NEWS

6-05-2009

I just read a fantastic article about branding, logos, and corporate identity. The article by John Amy goes into the differences between branding, identity, and a logo. I'm sure many never thought there was any distinction, but quite the contrary! It also talks about the benefits of a strong identity and brand and how it can affect the success of your business.

A strong identity can instill trust and professionalism in your company and shows potential customers that your business is already a success, which people naturally gravitate to.

Also covered are the dangers of not properly funding your identity creation. The cost of a strong identity is worth it when you consider the potential lost sales that a weak identity is sure to cause.

You can read the full article here. Enjoy!

5-29-2009

Today I was researching a direct mail list for businesses around my city, Erie, PA, and a shocking and disappointing thing happened. Nearly ninety percent of all the websites that I viewed were way outdated. Some looked like they haven't been updated in a year or so and a few looked like they put up 'under construction' pages years ago and haven't touched them since (golly I hate 'under construction' pages).

I find it appalling how far behind my city is at times considering the web. I find it even more appalling how few business care about their web presence and actually acknowledge and accept that the internet is quickly becoming the top place for consumers to research for their needs.

Not having a clean and informative WORKING website is a huge marketing 'no no' this day in age, especially considering how affordable they have become.

I guess being one hell of a web designer has it's advantages in a city were so few businesses have nice sites.

5-27-2009

I was browsing about AIGA's website (the professional association for design) and found an interesting article for people about to hire a graphic designer or creative professional and have never done so before. It goes into the process a bit, talks about the value of design, and distinguishes what design is and is not. You can read the paper here.

Hope you enjoy!

5-13-2009

Hey everyone, welcome to the new website! Well it's been nearly three years since we began and we decided it was time for a face lift. We added a few new projects to our portfolio sections that were not on the old site, so head on over and check them out!

We have a hand full of new projects on the horizon including a Myspace page layout for West Virginia band Let the Guilty Hang and a number of new T-Shirt designs.

All in all life is good, till next time...